Cookies Policy

This Cookie Policy forms part of our Privacy Policy. For further information on how we process personal data and how we ensure its protection, please refer to our Privacy Policy.
In order to enable certain features, provide a personalised and efficient service, and optimise your browsing experience on our website www.efikipartners.com, we need to install small files known as cookies on your computer or mobile device.
By using this website, you consent to the collection of information through the use of cookies and other technologies. By using this website, you consent to the use of cookies on your computer or mobile device in accordance with the terms and for the purposes set out in this Cookies Policy.
This Policy was reviewed and updated on 22 March 2021.

a) What are cookies?

A cookie is a small text file that a website places on your computer or device when you visit it. These files allow the website, for a certain period of time, to remember your actions and browsing preferences, such as your username, the language you have chosen for browsing the website, or the website’s display settings; so, when you return to a website you have already visited, you do not, in principle, have to repeat certain actions or re-enter your preferences.

b) Types of cookies

Cookies can be divided into two types:
(a) Session cookies – these are cookies that remain in the user’s browser only for the duration of their visit and are deleted as soon as the user leaves the website.
(b) Persistent cookies – these are cookies that remain in the user’s browser for a certain period of time after the user leaves the website, unless the user deletes them.

c) How are cookies categorised on our website?

The cookies on this website have been classified into the following categories:
(1) Cookies required for the use of the website. The use of Google reCAPTCHA falls under this category to protect our forms against bots and spam.
(2) User preference cookies: They retain the language selected by the user
(3) Statistical cookies: Google Analytics
(4) Third-party cookies: Google ReCaptcha
(5) Consent cookies: Google Ads, Facebook Ads, LinkedIn Ads (these cookies are used for marketing purposes).

Essentials:
– Google Tag Manager
– A tag management platform that allows tags and code snippets to be quickly implemented and updated on the website via a single interface. This tool only implements tags; it does not set any cookies, nor does it collect any personal information. Google Tag Manager will trigger other tags as required; however, it does not access the collected data at any time.
– Google Analytics – A Google analytics tool that enables the analysis of usage and interaction with this website. Google Analytics allows for the analysis of website usage. This information, stored on Google’s servers, will be used to compile reports on user activity on the website. Users may, at any time, disable tracking by this analytics tool on any browsing device.

Online Advertising:
– Google Ads
– Google’s advertising platform through which advertisers can display their adverts publicly.
– Google Ads conversions – This feature enables the measurement of the success of advertising campaigns by storing a cookie on the device, which is used to initiate a session on the website. The information collected merely indicates that a particular user clicked on an advert and was redirected to the website. No personal data that could identify users is collected.
– Google Ads Remarketing – This feature enables the display of relevant adverts based on users’ interests within the Google advertising network. To this end, users’ interactions on the website are analysed in order to display relevant adverts once they have logged in.
– Facebook Ads – Facebook Custom Audiences (Facebook Pixel) – The website uses Facebook’s remarketing feature. This allows website visitors to see adverts based on their interests when they visit social media platforms or other websites that also use this feature.
– LinkedIn Insight Tag – This is a piece of code that allows us to gather detailed information about user interaction and subsequently target advertising based on that interaction on this website. The information obtained through this code snippet is purely demographic in nature; therefore, it does not collect any personal information about users.

d) How are cookies used?

This website uses various cookies and, by default, only enables those that are strictly necessary. By accepting this Policy and acknowledging what cookies are, you are allowing Efiki Partners to enable User Preference Cookies, as well as Statistics Cookies and Acceptance Cookies.

e) How can I manage cookies?

You can manage and delete cookies at any time.
Using a computer or mobile device, you can adjust your settings to accept all cookies, delete all cookies already stored on your computer or device, or enable an option available in most browsers that prevents cookies from being stored. We would like to inform users that not installing cookies may limit the use of the Website and affect certain services and features offered by the site.

f) Acceptance of these terms

By using this website, you consent to the collection and use of your information, as set out in the Cookie Policy and Privacy Policy. This Cookie Policy may be revised at any time; we therefore recommend that users of our website review the Cookie Policy regularly so that they are always kept informed about our use of cookies.